Data Debt is both a measure and a message. It helps businesses grasp how important data can be, because when all else has failed, many organizations have examined Data Debt and discovered a significant aspect of data resource management. To help explain Data Debt we welcome Barbara Forth. Chapters 00:00 – Open & Introduction03:48 – Monologue07:04 – Barbara Forth22:10 – Dispatches from Rock Bottom24:18 – Audio Rorschach Test26:45 – Recap & Close