In our first series, Doug Laney introduced us to Datanomics. He is also the author of Data Juice. In this episode he returns to Rock Bottom to go into more detail about the approaches and metrics companies can use to truly treat data as an asset.

To do that, we need to introduce data into the C-Suite. Most companies approach Data Governance through the CIO or CDO, and that has been moderately successful. It's good to have CEO interest, but too often that happens when data quality becomes so bad the CEO notices. Not the way you want that to. happen. Perhaps the CFO is a good option. Let's see.

We are also excited to announce our partnership with DATAVERSITY. Use discount code ROCK15 to get 15% off your first purchase at DATAVERSITY:

• DATAVERSITY Training Center





• Live Classes





• Applied Data Governance Certification | DATAVERSITY

Chapters:

00:00 – Open & Introduction;
04:31 – Monologue;
07:28 – Doug Laney;
36:12 – Dispatches from Rock Bottom;
38:19 – Audio Data Rorschach Test (with a special guest!!);
40:46 – Recap & Close

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