In this episode of Social Media Decoded, Michelle sits down with Anna Tutckaia, VP of Growth at manychat, live from the Instagram Summit 2025. Anna shares her expertise on digital growth, AI, and the future of social media marketing, offering practical insights for entrepreneurs, executives, and brands who want to stand out in a crowded digital world.

What You’ll Learn in This Episode:

• The biggest shifts happening in Instagram marketing right now.


• Why conversations in DMs are becoming the new storefront.


• How automation + AI can help you grow without burnout.


• The KPIs and metrics growth leaders actually care about.


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  Where Anna sees digital growth evolving over the next 1–2 years.

  
  

Action Step:
DM me the word PROMPTS on Instagram (@michellelthames) and I’ll send you my free list of 10 ChatGPT prompts to boost your visibility and make content creation easier.

Resources & Links:

• Learn more about manychat → HERE


• Join the Instagram Summit Online with 30 % OFF w code DECODED30 https://igsummit.manychat.com/virtual


• Connect with Anna Tutckaia on LinkedIn → HERE


• Follow me on Instagram → @michellelthames


• Subscribe to Social Media Decoded wherever you listen to podcasts

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