In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear so more viewers become buyers across your website, emails, and social posts.

What You’ll Learn

• The top reasons your sales copy isn’t converting (and fast fixes)


• How to uncover your Exact Factor so you stop sounding like everyone else


• The difference between clarity vs. creativity in copy—and when to use each


• A simple framework for high-converting headlines, hooks, and CTAs


• How to document a brand voice guide for consistent content across platforms


• Messaging tweaks that increase conversion on sales pages, emails, and Reels

Who This Episode Is For

Founders, coaches, creatives, and small business owners who want clearer messaging, a stronger brand voice, and copy that converts without sounding forced.

Guest Resources

• Instagram: @mywritehandwoman


• Quiz: What’s your messaging superpower? – tryinteract.com/share/quiz/67979624c16f720015e296ad


• Sprint: The Exact Factor – shop.mywritehandwoman.com/exact-factor-sprint/


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  Website: mywritehandwoman.com

  
  

sales copywriting, messaging strategy, brand voice, differentiation in marketing, copy that converts, clarity over creativity, unique value proposition, positioning statements, headline formulas, call to action tips, email marketing copy, sales page best practices, content that sells, brand voice guide, conversion copy, storytelling for brands, offer messaging, launch copy tips, social media captions that convert, consistent brand messaging

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