The Future of Functional Beverages with Julie Rhodes of Kick Beverages
Update: 2025-11-11
Description
Today, I’m joined by Julie Rhodes, co-founder of Kick Beverages and industry consultant with Not Your Hobby Marketing Solutions.
Julie and her team are making waves with Kick Fizz, a hemp-derived beverage that’s redefining how consumers think about social and functional drinks.
In this conversation, we dig into:
- The inspiration behind Kick Fizz and how Julie identified an opening for a hemp-derived beverage in today’s evolving market.
- How Kick Beverages positions itself in the space between beer and cannabis—and what that means for brand identity, compliance, and distribution.
- The science and art behind flavor formulation and dosage, and how Kick Fizz balances taste, experience, and safety.
- The unique challenges of consumer education in a category that’s still new to many drinkers.
- And finally, where Julie sees the future of THC beverages heading in the next few years—from retail placement to mainstream adoption.
It’s a fascinating look at innovation, regulation, and the business of bringing a completely new beverage category to market.
Want to learn more? Connect with Julie@KickBeverages.com.
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