In this dynamic episode, host Mitch Carson interviews Paul Paul — creative business coach, author, and founder of Johannah Business — whose innovative role-playing coaching method transforms how entrepreneurs understand, grow, and lead their businesses.

Paul reveals how bringing storytelling and character creation into business coaching helps clients uncover their true specialties, improve teamwork, and build clarity around their “business identities.” What started as a 4.5-hour Dungeons & Dragons–style workshop has evolved into a revolutionary system blending creativity with sound business fundamentals.

He shares powerful success stories — including helping a seven-figure creative business recover $60,000 annually in lost profits by identifying contract leaks and improving financial literacy. Through this approach, Paul shows how creative entrepreneurs can align passion with profitability and turn chaos into clarity.

Listeners will discover how defining team roles, embracing niche marketing, and fostering playful engagement can dramatically increase retention, collaboration, and revenue.

This episode is a masterclass in using creativity as a business tool — turning imagination into measurable impact.

Key Takeaways:

• 🎭 How role-playing reveals your business “character” and clarifies your niche.

• 💰 How identifying financial leaks boosted a client’s profits by $60K annually.

• 🎯 Why niche marketing builds stronger client trust and higher profits.

• 👥 How empowering quieter team members unlocks collaboration and balance.

• 🎉 How gamified engagement reduces turnover and improves retention.

• 📚 Why books act as business credentials — attracting clients and speaking opportunities.

🌍 Learn more about Paul Paul:

https://pin.it/6LoEfofKw

https://youtube.com/@paulpapedesigns?si=tNxrMvFP9pHpC7Lz

https://www.instagram.com/paulpapedesigns/

https://www.linkedin.com/in/paulericpape?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

https://www.tiktok.com/@paulpapedesigns?_t=ZT-8yn7drw6Xxl&_r=1

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