The Hardest Marketing Pill to Swallow
Update: 2025-11-07
Description
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💊 Most law firms think losing a lead, a follower, or a subscriber means their marketing isn’t working — but in this episode, Mike and Eddie reveal why that’s actually a good sign. Learn how your funnel should repel the wrong people so you can focus on attracting the right clients for your firm.
đź“Ś Key Takeaways:
- Why “losing” followers or subscribers can be a positive signal
- How to design your marketing to naturally filter out poor-fit leads
- The mindset shift that helps you focus on your best clients
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