The Hidden Cost of Invalid Traffic: Why IP Data Is the Missing Link
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This story was originally published on HackerNoon at: https://hackernoon.com/the-hidden-cost-of-invalid-traffic-why-ip-data-is-the-missing-link.
IPinfo stops invalid traffic by detecting bots, VPNs, and proxies with real-time IP intelligence, helping ad platforms cut waste and improve ROI.
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Invalid traffic (IVT) is draining billions from advertising budgets as bots, VPNs, and residential proxies distort CPMs, attribution, and ROI. IPinfo prevents these losses by identifying non-human traffic at the IP level using continuously validated, measurement-based IP intelligence. With real-time proxy/VPN detection, active IPv6/IPv4 validation, and high-accuracy enrichment, platforms can block IVT before it enters auctions—leading to cleaner supply, better performance, and stronger ROI.
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