This week on the 2 Regular Guys Podcast, we’re joined by Daniel Frank, owner and CEO of Silverscreen Decoration & Fulfillment, to explore how process, leadership, and strategic outsourcing can completely transform a growing business. With more than 30 years of experience in logistics and manufacturing, Dan has seen firsthand how disciplined systems and a solutions-first mindset drive real, measurable growth. His company is up 30% to 40% this year, with monthly volume more than doubling. Proof that process can outperform hustle. Daniel shares how outsourcing marketing, IT, art, and finance actually strengthened his company’s control and culture, and how focusing on client-driven solutions led to new revenue streams and loyal partnerships. If you’ve ever wondered how to scale without losing your sanity, this conversation is packed with insight and inspiration.






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News



If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”




https://youtu.be/9ZGe96lNDTg





Dad Joke



Aaron: What do you call a happy cowboy?



Jolly Rancher




The Power of Process







Aaron: Can you start by sharing your background and how your experience in logistics and manufacturing shaped the way you lead your company today?



Terry: You’re in the middle of a 30 or 40% growth year — what are the biggest factors driving that success?



Aaron: You’ve built a system that emphasizes process over chaos. How did you start creating those systems, and what was the first one that made a big difference?



Terry: Many business owners fear outsourcing. What helped you get past that fear and build confidence in the decision?



Aaron: How do you make sure those outsourced teams stay aligned with your brand and standards?







Terry: Let's get back inside your internal team… How do you develop and empower your leadership team to own their areas while maintaining overall accountability?



Aaron: You run on a merit-based culture. How does that show up day-to-day, and what impact has it had on your team’s performance?



Terry: What’s your process for identifying new opportunities or deciding when to say yes to something new?



Aaron: I know you have added a lot of digital decoration in recent years. As a contract decorator, some people feel they have to stay analog primarily from a pricing standpoint. But you have a unique take on what digital decoration, like DTF, is doing for your business.



Terry: How do you personally balance working on the business versus in it as you continue to grow?



Terry: We have only scratched the surface of some of the wonderful conversations I have had with you. If people want to connect with you or learn more about the services you provide, how can they do that?



The Secret Sauce



We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar.




https://youtu.be/PJhDaFKDGTE










OTHER EVENTS




Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time.



Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any time.



Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.



Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, Nov. 1-2.



Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD



The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time



Demystifying Next Level Digitizing Online Training from Erich Campbell



Understanding Emblems: Learn from Erich Campbell about digitizing for patches.






Trade Shows




ASI Show Orlando, FL - January 5-7, 2026



Impressions Long Beach, CA - January 22-24, 2026



DAX Kansas City, MO - February 20-21, 2026



ASI Show Forth Worth, TX - March 9-11, 2026



Graphics Pro Expo, Irving, TX - March 12-14, 2026



Impressions Atlantic City, NJ - March 26-28, 2026



DAX Dayton, OH - April 24-25, 2026



DAX Chicago, IL - May 15-16, 2026



DAX Tampa, FL - May 29-30, 2026



DAX Nashville, TN - June 19-20, 2026



ASI Show Chicago, IL - July 21-23, 2026



DAX Twin Cities, MN - August 7-8, 2026



Graphics Pro Expo, Long Beach, CA - August 13-15, 2026



Graphics Pro Expo, Cleveland, OH - September 10-11, 2026



Printing United Expo, Las Vegas, NV - September 23-25, 2026



Impressions Dallas, TX - October 22-24, 2026All dates and events are subject to change