The Hidden Trap of Starting Too Big: Why 5,000 Square Feet Beats 2 Acres (Rewind S1W26 - 1)
Description
In this episode, Diego schools us in on the four critical principles that separate successful farms from the 90% that fail within three years. We dive deep into all the reasons why starting small (just 5,000 square feet) gives you the validation, data, and sustainability you need before scaling up. Siego also breaks down how to track unit economics, understand your true capacity, and avoid the complexity cascade that destroys farm businesses.
Subscribe for more content on sustainable farming, market farming tips, and business insights! 
Get market farming tools, seeds, and supplies at Modern Grower.
Follow Modern Grower:
Instagram
Instagram
Listen to other podcasts on the Modern Grower Podcast Network:
Carrot Cashflow
Farm Small Farm Smart
Farm Small Farm Smart Daily
The Growing Microgreens Podcast
The Urban Farmer Podcast
The Rookie Farmer Podcast
In Search of Soil Podcast
Check out Diego's books:
Sell Everything You Grow on Amazon
Ready Farmer One on Amazon
**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.









