In this engaging episode of the Exceptional Sales Leader Podcast, I am joined by Matt Sucha, the CEO of MindWorx Consulting, as we unpack his unconventional journey from being an actuary to becoming a global leader in consumer psychology training, along with his insights into sales and the art of persuasion. The episode centres around Matt’s upcoming book, “The Hidden YES,” and explores profound insights into consumer behaviour and psychology that can transform sales practices. Throughout the conversation, Matt unveils the fundamental mistakes salespeople often make, such as over-reliance on motivation and neglect of psychological barriers. He shares valuable insights on addressing buyer uncertainties and leveraging context to enhance persuasion. His collaboration with renowned figures in behavioral economics, like Dan Ariely, has established Matt’s reputation as a thought leader in the field. With practical examples and vivid storytelling, he illustrates how subtle changes in communication can lead to significant improvements in sales outcomes.

To connect with Matt, and to learn more about what he does, including grabbing a copy of his new book, go to:

LinkedIn – https://www.linkedin.com/in/matt-sucha/

Website – https://mindworx.net/

Book – https://thehiddenyes.com/