Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha

Marketing Talk: Learn - Grow - Thrive Podcast Link

https://lnk.bio/stephdennis

We are written, produced, hosted and edited by Stephanie Dennis

You’re awesome!! Go be your amazing self today!!! 

Notes: 

Most of us are not comfortable with self-promotion

That said, most of us do indeed need to leverage this skill

Whether in the workplace, for a business, or podcast, or social channels, etc.

Definition:

Dictionary.com

The action of promoting or publicizing oneself

What self-promotion is not?

Bragging

Huge difference between hey we made a new podcast episode vs we have the best podcast ever

Why is self-promotion important in our careers? AKA benefits to doing it

1. Promotion opportunities


2. Credibility


3. Personal branding


4. Builds confidence


5. Professional (and probably personal) growth


6. Gives you a leg up AKA a competitive edge


7. Career or job satisfaction


8. Build/rebuild your reputation


9. Increase visibility


10. Networking


11. Career development


12. Recognition


13. Develop leadership skills


14. Help overcome gender and/or diversity biases


15. Increased motivation


16. Puts your achievements center stage


17. Proves your value


18. Sets you up to be seen as a SME


19. Puts you in a position to take control of your career


20. Lead by example (fosters culture and can share other people's achievements too)

Tips/tools/techniques and resources

1. Be real and authentic


2. Set goals


3. Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass)


4. Start with what you know (current role, skills, knowledge


5. Network


6. Create a personal brand (portfolio if it applies)


7. Leverage social platforms


8. Seek feedback from team and others


9. Create a website


10. Design on brand (Canva, adobe)


11. Create content


12. Become a speaker


13. Refine your storytelling skills (people relate to stories)


14. Apply for awards


15. Get your read on


16. Leverage online courses


17. Seek out a mentor

Don't list:

1. Be fake


2. Lie/embellish


3. Be arrogant


4. Be selfish


5. Dismiss ethical issues


6. Ignore feedback


7. Over so it


8. Be greedy


9. Put all your eggs in the self-promotion basket