DiscoverRBR+TVBR InFOCUS PodcastThe InFOCUS Podcast: Tim Kay, Ampersand
The InFOCUS Podcast: Tim Kay, Ampersand

The InFOCUS Podcast: Tim Kay, Ampersand

Update: 2023-12-21
Share

Description

Politicians in the U.S. are pouring dollars into social media, betting on likes and shares to capture the attention of younger voters. But, before broadcast radio sales executives should frown upon hearing that news, new data show that’s not where the most influential voters are consuming content. Where, prey tell, would that be? Why, linear television, says TV advertising specialist Ampersand.

To learn more, Tim Kay, Ampersand’s VP of Political Strategy, joins the InFOCUS Podcast, presented by dot.FM, from Silver Spring, Md., to discuss how the fundamentals of political advertising have not changed, but politicians looking to pour campaign dollars into social or SVOD should consider “a mixed media approach” instead.
Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The InFOCUS Podcast: Tim Kay, Ampersand

The InFOCUS Podcast: Tim Kay, Ampersand

Radio Ink Magazine