DiscoverMortgage Lending MasteryThe Infinity Business Model: Sustaining Client Relationships with Lady Jen Du Plessis
The Infinity Business Model: Sustaining Client Relationships with Lady Jen Du Plessis

The Infinity Business Model: Sustaining Client Relationships with Lady Jen Du Plessis

Update: 2025-08-21
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In this episode of Mortgage Lending Mastery, host Lady Jen Du Plessis discusses the concept of shifting from sales calls to service calls. She emphasizes the importance of viewing past clients as alumni clients and leveraging these relationships to create a continuous cycle of opportunities and referrals. Jen provides strategic advice on how to approach client communications with a service mindset to foster loyalty and growth.


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The Infinity Business Model: Sustaining Client Relationships with Lady Jen Du Plessis

The Infinity Business Model: Sustaining Client Relationships with Lady Jen Du Plessis

Lady Jen Du Plessis: Coach, International Speaker, Best Selling Author