DiscoverBailiwick PodcastsThe Lieutenant-Governor on Jersey's use of 'soft power'
The Lieutenant-Governor on Jersey's use of 'soft power'

The Lieutenant-Governor on Jersey's use of 'soft power'

Update: 2025-09-22
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The Lieutenant-Governor of Jersey, Vice Admiral Sir Jerry Kyd, shares his views on how Jersey can promote its interests internationally though the intelligent use of 'soft power' - including by providing development aid and deploying its 'ambassadors', such as the Jersey cow and aid volunteers.



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The Lieutenant-Governor on Jersey's use of 'soft power'

The Lieutenant-Governor on Jersey's use of 'soft power'

Bailiwick Podcasts