It’s easy to say that the tried-and-tested way of doing biology isn’t helping us progress.

It’s quite another to embrace new approaches. 

That’s what we’re covering in this second episode. We talk about communicating the power of multidimensional experimentation for biology, the insights they unlock—and how often, it takes some time to entertain new-and-improved ways of working.

Conversation highlights
00:00 Introduction

01:36 Phil’s tale of Dr Stevie vs Dr Charlie, or traditional vs multidimensional methods

10:40 Multidimensional? Design of Experiments? DOE? It’s all one in the same 

12:19 How Markus got to a 7-fold increase in 3 weeks using multidimensional methods

15:55 The magic of multidimensional experiments lies in the statistics

16:49 Markus’ envelope-pushing multidimensional experiment with 27 factors

20:00 Markus admits that at first, he dismissed multidimensional experiments