DiscoverThe Edward ShowThe Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers
The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

Update: 2025-11-17
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Description

E866: A simple but overlooked SEO tactic: using modifiers to turn low-volume keywords into very, veryyyy high-value buyers.

By adding targeted modifiers like "for schools," "for government employees," or "for enterprise teams," you move deeper down the funnel and reach groups that represent larger purchase orders and higher-quality leads.

You'll learn:
- Why zero-volume keywords can be incredibly lucrative
- How to create modified landing pages that rank with minimal competition
- How to pair SEO pages with user-generated content across YouTube, LinkedIn, TikTok, and more
- The key modifiers that consistently unlock high-leverage traffic

⭐️ Easy SEO to Get Big Purchase Orders - https://edwardsturm.com/articles/easy-seo-big-purchase-orders/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Modifiers
00:14 Examples of Effective Modifiers
00:22 Targeting Lucrative Groups
01:12 Creating Niche Landing Pages
03:35 Leveraging Social Media for SEO
04:34 Top Clicked Sites and Content Strategy
06:00 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seotips #inboundmarketing #marketingstrategy

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The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

The Modifier Strategy: Turn Low-Volume Keywords Into High-Value Buyers

Edward Sturm