We’re starting with a bit of a history lesson. In the dark ages of TV, people had about five channels to choose from, had to negotiate with family members over who got to control the remote, and had to make sure they were in front of the screen exactly when their favorite show started. And if that sounds like it sucked, that’s because it did. I speak from experience as someone who rarely (if ever) got to control the remote…

Fast forward to today — we live in a world where there are literally thousands of channels, entire sports leagues streaming online, and ads that are tailored just for you. The shift has been nothing short of revolutionary.

Our guest, Keith Bedford, has been on the front lines of this particular revolution since it began. Keith is currently a GM at Wurl, a company that sits right at the intersection of streaming technology, advertising, and live sports.

In our conversation, Keith explains how streaming is opening new doors for sports organizations, why advertisers are excited about targeting fans in more personal ways, and how new platforms are shaping the way audiences discover and consume content. We explore the opportunities and challenges for rights holders, what makes FAST channels so compelling, and how younger generations are changing the definition of “watching sports.”

So whether you’re in the business of sports, media, or marketing — or you just want to know what the future of watching live events looks like — you’re in the right place.

ABOUT THIS PODCAST

The Sports Business Conversations podcast is a production of ADC Partners, a sports marketing agency that specializes in creating, managing, and evaluating effective partnerships between brands and sports. All rights reserved.

YOUR HOST

Dave Almy brings over 30 years of sports marketing and sports business experience to his role as host of the "1-on-1: Sports Business Conversations" podcast. Dave is the co-Founder of ADC Partners.

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