What should you really do about your VMware environment?

Since Broadcom’s acquisition, virtualization strategy has become a hot topic on the minds of CIOs and infrastructure leaders. In this episode, we sit down with Cody Hosterman, Senior Director of Product Management – Cloud at Pure Storage, who speaks with hundreds of IT execs every year through high-level briefings and customer strategy sessions.

Cody shares the pulse of the market—what he’s hearing, what’s changed, and what successful organizations are doing differently. From pricing shocks and new bundling models to internal confusion around hybrid roadmaps, many IT leaders are feeling pressure to act.

But Cody’s advice is clear: take a breath, assess what you have, and optimize before you overhaul. You’ll walk away with a smarter lens on what really matters right now—how to stay strategic, avoid costly missteps, and prepare your org for whatever’s next.

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This episode is brought to you Pure Storage.



Pure Storage’s hybrid cloud solutions seamlessly integrate on-premise and multi-cloud environments. With AI driven automation, security, and high performance, you can easily move, replicate, and protect your data. Learn more at shi.com/partners/pure-storage