The One Line Item Missing from Most Budgets
Description
Think strategy is just a buzzword? Think again.
In this episode, Whitney Lee breaks down why strategic planning deserves its own line item in your business budget—and how skipping it can seriously stunt your growth. She shares real talk from her own experience investing in coaching and the powerful perspective that comes from bringing in outside experts.
You’ll learn:
Why strategy, goals, and tactics are not the same thing
How to build long-term plans that stay flexible in a changing world
The ROI of investing in strategic support (yes, it’s worth it)
How to stop reacting and start leading your business with intention
If you’ve ever felt stuck, scattered, or unsure where to go next—this episode is your roadmap to thinking bigger and budgeting smarter.
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