In this episode of Social Goals, I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs. From managing three Instagram accounts to batching a week of content in just two hours, Bonnie offers real, relatable insight into what it’s like to wear all the hats. You’ll walk away with practical strategies for streamlining your content and showing up authentically — even if you're an introvert.

Meet Bonnie:

Bonnie Smith is a laser file designer, physical product creator, and consultant based in Canada. She runs Concrete Barn Co., a shop selling laser-cut keepsakes and home decor, and Cbco.Designs, a digital storefront offering cut-ready files for makers. A mom, a maker, and now a full-time entrepreneur, Bonnie is passionate about helping other creatives balance time, creativity, and sales — without the burnout.

Episode Highlights:

🛠️ Managing Multiple Accounts: How she creates content for 3 Instagram accounts every week — in under 2 hours.

🧰 Systems that Work: The simple photo and B-roll organization strategy that keeps content creation stress-free.

🎬 Showing Up Authentically: From refusing to show her face to confidently sharing stories (no dancing required!).

🔁 Repurposing Like a Pro: Why she never starts from scratch with seasonal content — and you shouldn’t either.

📈 Intentional Growth: How one viral lip-sync reel took off and why mixing content types matters.

🤝 The Power of Connection: How the Social with Kat Club gave her structure, fresh ideas, and community.

Connect with Bonnie:

• Laser-cut products: @concretebarnco
• Digital files for makers: @cbco.designs

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