In this epi of Social Goals, I chat with farmer, florist, and creative entrepreneur Kelsey Jibb, the powerhouse behind Cold Springs Flower Farm in Cobourg, Ontario. As a busy mom of three, Kelsey shares how she juggles farming, motherhood, and marketing — all while building a flower business that’s anything but boring.

Kelsey opens up about her journey into content creation, how social media became a vital part of her growth strategy, and why showing up authentically (Merlin bird app and all!) makes all the difference. Plus, she shares her honest take on being part of the Social with Kat Club and how it transformed her marketing workflow.

Meet the guest:

Kelsey Jibb is the founder of Cold Springs Flower Farm, a micro flower farm in rural Ontario known for its bright, bold, and personality-filled blooms. Through subscriptions, a farm stand, and seasonal experiences, Kelsey’s mission is to make flowers feel fun and help women reconnect with nature—one bouquet at a time.

What we chat about:

🌻 Weathering the Storms: Kelsey shares how this year’s brutal growing season (42 days without rain!) has impacted the farm — and how she’s staying resilient.

📲 The Power of Personality: Why showing up authentically on social (even as a bird-nerd) creates deeper audience connections.

🧠 Behind-the-Scenes is the Strategy: How showing the not-so-glamorous parts of farm life actually boosts engagement.

📅 Marketing Workflow Tips: Kelsey walks through her weekly content routine — including how she batch-creates content and schedules it without burnout.

🎯 Finding the Right Audience: The mindset shift that helped her finally start speaking to her real target market.

💬 The Club Effect: How the Social with Kat Club helped Kelsey reclaim her time, creativity, and confidence as a content creator.

Connect with Kelsey

• Get her Free Checklist for Fresh Cut Flower Care to help your blooms last longer: https://coldspringsflowerfarm.myflodesk.com/
• Follow Kelsey on Instagram: @coldspringsflowerfarm – for behind-the-scenes farm life, content creation inspo, and seasonal updates (pumpkins included 🎃).

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☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/