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Love 'em or hate 'em, pop-ups are the workhorses of ecommerce list building—but most brands are doing them dead wrong. In this no-BS conversation, Shaan Arora (founder of Alia) reveals why your mystery discount probably sucks, when to reveal your offer, and how to stop pissing off customers who already gave you their email. Richie and Joe dig into the numbers that actually matter, the perfect timing to display your pop-up, and why smart brands are building personalized pop-up experiences for different traffic sources. This episode is packed with actionable tactics that could easily double your list growth overnight.

TIMESTAMPS

(01:28 ) Introduction: Shaan & Alia

(03:45 ) Pop Up Hacks

(05:51 ) Email and SMS Strategies 

(07:44 ) Conversion Rates and Offers 

(10:26 ) Testing and Metrics 

(13:07 ) Pop Up Best Practices

(18:58 ) Concerns About Pop-Ups 

(21:17 ) Influencer-Specific Pop-Ups 

(23:50 ) Opt in Rate Expectations

(29:19 ) How to Filter Pop-Ups 

(31:02 ) Data and Testing Insights 

(32:31 ) Conclusion and Final Thoughts

Follow Shaan https://x.com/iamshaanarora

Special thanks to our mini-series sponsor Alia.

Follow Richie (⁠X⁠ | ⁠LinkedIn⁠) and Joe (⁠X⁠ | ⁠LinkedIn⁠) for more e-commerce insights and to join the conversation.