Ever wonder how a 12-year-old with a push mower transformed into a successful business owner? Justin Rubel's entrepreneurial story begins with a spring break disappointment and $1,500 earned in a single afternoon - money that would be worth $3-4K today. His determination to break his family's financial cycle started early and never wavered.

Now running Homeview Builders, a thriving exterior remodeling company, Justin shares the principles that guided his journey from lawn care to home improvement success. With refreshing candor, he explains why he turns down lucrative projects outside his specialty and how his sales approach differs from the high-pressure tactics common in his industry.

"Be their friend, be yourself," Justin advises when discussing effective sales techniques. Through authentic connections, expert knowledge demonstrations (what he calls "walk-arounds"), and genuine interest in customers' needs, he's built a business where referrals drive growth. Unlike the cutthroat sales environment where he honed his skills for 13 years, Justin's company prioritizes both customer and employee satisfaction.

The conversation explores how reading shapes entrepreneurial success (with specific book recommendations), why staying in your lane is crucial for business growth, and how faith provides the foundation for Justin's business philosophy. For aspiring entrepreneurs feeling limited by resources or experience, this episode offers practical wisdom and inspiration from someone who started with nothing but a push mower and determination.

Ready to transform your approach to business and sales? Connect with Homeview Builders on Facebook or visit homeviewbuilders.com to see Justin's principles in action.

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