Summary

In this episode of Deals with Heels, host Debra Bowers interviews Julie Livingston, a LinkedIn expert and public relations professional. They discuss the importance of personal branding on LinkedIn, especially for B2B businesses. Julie shares her journey to becoming a LinkedIn authority, emphasizing the need for authenticity and emotional intelligence in leadership. The conversation covers effective content strategies, the significance of storytelling, and the role of employee advocacy in amplifying brand messages. Julie provides actionable tips for business owners to enhance their LinkedIn presence and engage their audience effectively.

Takeaways

• LinkedIn is essential for B2B marketing.

• Authenticity is key in personal branding.

• Content should reflect who you are as a person.

• Emotional intelligence is crucial for leaders.

• Posting consistently builds momentum on LinkedIn.

• Engagement is more important than quantity of posts.

• Storytelling enhances connection with the audience.

• Employee advocacy can amplify brand messages.

• Optimize your LinkedIn profile for visibility.

• Collaborate with content creators for effective messaging.

Chapters

00:00 Introduction to Personal Branding on LinkedIn

02:27 Julie’s Journey to LinkedIn Expertise

06:50 Content Pillars for Effective Branding

09:09 Authenticity in Personal Branding

11:25 Collaboration Between Leaders and Content Creators

14:43 Engagement Strategies on LinkedIn

17:41 Humanizing Your Brand

20:04 The Power of Storytelling

21:05 Employee Advocacy and LinkedIn Engagement

24:14 Quality Over Quantity in Posting

26:53 Top Tips for Personal Branding on LinkedIn

29:51 Untitled-2 (2).mp4

Contact Julie and Make Your CEO Stand Out On LinkedIn; www.wantleverage.com

https://www.linkedin.com/in/julielivcomms/

You can find out more about our host Debra Bowers and the show at https://www.dealswithheels.com

Download her free eBook 5 Steps to Having a Mindset for Success at https://hexagonmedia.net/free-ebook-opt-in

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