Summary

In this episode of Deals with Heels, host Debra Bowers speaks with Laura Patterson, a business growth specialist and author, about the importance of customer-centric strategies for business growth. Laura shares her entrepreneurial journey, the Circle of Traction framework, and practical tips for small businesses to enhance customer experience and measure success effectively. The conversation emphasizes the need for a culture of customer centricity and the significance of understanding customer needs to drive growth.

Takeaways

• Customer-centricity is essential for business growth.

• Understanding your customers' needs is the first step.

• The Circle of Traction framework helps in strategic planning.

• Growth strategies should focus on existing customers and new markets.

• Measuring success requires clear KPIs aligned with business goals.

• Every interaction with customers is a moment of truth.

• Random acts in business should be evaluated for their impact.

• Customer advisory boards can provide valuable insights.

• It's important to identify unprofitable customers and manage them wisely.

• Honor creative boundaries to maintain productivity.

Chapters

00:00 Introduction to Customer-Centric Growth

01:37 Laura Patterson's Entrepreneurial Journey

05:15 Understanding the Circle of Traction Framework

13:07 Strategies for Business Growth

20:41 Measuring Success and KPIs

24:10 Enhancing Customer Experience

32:47 Final Tips for Customer-Centric Focus

Reach out to Laura and download her Free Customer-Centric Organic Growth worksheet https://visionedgemarketing.com/accelerate-your-customer-centric-organic-growth-worksheet/

Email Laura at laurap@visionedgemarketing.com

Learn more about our host Debra Bowers on our website https://www.dealswithheels.com

Learn more about Debra's Marketing services at https://www.hexagonmedia.net

Follow Debra on LinkedIn https://www.linkedin.com/in/debra-bowers/

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