Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.

Takeaways: 

• ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.
• Hear how millions in vendor-neutral research can boost your business.
• Discover the new global reach—including ChannelCon EMEA and APAC forums.
• Understand the true ROI and benefits of GTIA membership.
• Insights on philanthropy: $2M in channel community donations.
• How member-driven leadership shapes charitable giving and resources.
• Strategies to maximize value and accelerate your MSP’s growth.
• The inside story of GTIA’s split from CompTIA benefits and how it helps members.

Links:

• GTIA (Global Technology Industry Association): https://www.gtia.org
• CompTIA: https://www.comptia.org
• ChannelCon: https://channelcon.gtia.org/
• IT Nation: https://itnation.connectwise.com/
• ConnectWise: https://www.connectwise.com
• ScalePad: https://www.scalepad.com
• PAX8: https://www.pax8.com
• Kaseya Connect: https://www.connectit.com/connect-it-global/
• ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/asean
• DACH Community: https://gtia.org/membership/member-groups/communities/dach
• ANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz

SHOW INFORMATION: 

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast