Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

In today’s episode, we are joined by Haley Deming to talk about the transforming role of LinkedIn in driving thought leadership and shaping healthcare conversations. As a strategic marketer at LinkedIn, Haley plays a crucial role in advising influential healthcare leaders on engaging effectively on the platform to drive meaningful industry change. With experience spanning from companies like One Medical to ClassPass, Haley brings a unique perspective to leveraging social media for healthcare innovation.

Haley shares invaluable insights into how LinkedIn is emerging as a leading space for healthcare professionals seeking trustworthy engagement and collaboration. We explore the surge in healthcare-related conversations on LinkedIn, fueled by the pandemic, and how thought leaders are contributing to critical discussions on topics like mental health, clinician burnout, and more. Highlighting stories of professionals who have successfully harnessed LinkedIn for career advancement and influence, Haley underscores the platform's powerful role in connecting industry experts.

Thank you for joining us on this episode of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of health care depends on it.

Key Takeaways:

1. The Rise of Thought Leadership: Haley Deming emphasizes the growing influence of thought leadership in driving change within the healthcare sector. Through LinkedIn, healthcare professionals foster dialogue on critical issues, establishing themselves as credible voices and influencing industry advancements.


2. Engaging with Authenticity: Success on LinkedIn hinges on authenticity. Haley advises health professionals to leverage their expertise and authentic voices to contribute meaningfully to conversations. Authentic engagement fosters trust and cultivates a dedicated audience seeking reliable expertise.


3. Strategic Community Building: LinkedIn facilitates a broad community of healthcare professionals, offering a holistic platform for innovation and collaboration. The diversity in roles, from clinicians to health administrators, enriches discourse and accelerates industry-wide advancements.


4. The Role of LinkedIn in Career Advancement: LinkedIn is not only a hub for discussion but also a powerful tool for career growth. Haley shares inspiring anecdotes of healthcare leaders who have expanded their influence, secured career opportunities, and launched initiatives thanks to their LinkedIn engagement.


5. Embracing Video Content: Haley highlights the significant impact of video content in engaging audiences on LinkedIn. She encourages healthcare professionals and brands to explore vertical videos as a means to humanize interactions and build authentic connections with their audience.

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About Haley Deming

Haley Deming is a strategic marketer and Community Manager at LinkedIn, advising expert thought leaders. With extensive experience in marketing at companies like One Medical, ClassPass, and 1stDibs, she partners with top voices in healthcare to impactful content creation and knowledge-sharing. Haley also founded a marketing consultancy, advising clients on social media, marketing, and content strategy. She holds an M.A. in Digital Communications and Branding from Johns Hopkins University and a B.A. in PR/Advertising and Business from Penn State University.