The Power of Partnerships: Sales & Marketing Alignment
Update: 2020-08-06
Description
The buzz: “Our research on the economics of alignment shows that when an organization's sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Economic pressures to align are intense and manifesting a new operational mindset called revenue operations.” www.siriusdecisions.com
Customer experience and buyer behavior in B2B markets have changed dramatically through the digital revolution, where marketing is no longer a one-way communication. Now every task is a Sales and Marketing collaboration, where teams need to rely on each other to understand the customer experience.
From leveraging CX platforms and technology-based insights to planning and operations, our panel of experts – Sandra Zoratti of The CMO Council, Sebastian Fick of e2y, and Shirin Fuchs at SAP – will share their experiences to bring these functions together. Join us for The Power of Partnerships: Sales & marketing Alignment.
Customer experience and buyer behavior in B2B markets have changed dramatically through the digital revolution, where marketing is no longer a one-way communication. Now every task is a Sales and Marketing collaboration, where teams need to rely on each other to understand the customer experience.
From leveraging CX platforms and technology-based insights to planning and operations, our panel of experts – Sandra Zoratti of The CMO Council, Sebastian Fick of e2y, and Shirin Fuchs at SAP – will share their experiences to bring these functions together. Join us for The Power of Partnerships: Sales & marketing Alignment.
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