The Power of Storytelling in Sales With Russell Rush
Update: 2025-04-16
Description
In this episode of Foresight Radio, Steve Moran sits down with Russell Rush, the managing director of R3R1 Consulting Group. Russell is an expert in senior living sales, lease-ups, and occupancy turnarounds. He shares his unique and highly effective sales approach, which focuses on storytelling and building deep personal connections with prospective residents.
They cover:
- The Power of Storytelling in Sales
- A Different Approach to Senior Living Sales
- Socialization is the Key to Resident Well-being
- Building a Story Bank
- Storytelling Tactics That Work
Russell shares incredible success stories, a 70% conversion rate strategy, and the art of using storytelling to break down fear and inspire hope.
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