In this episode of the Healthcare Business Thrivecast, hosts Randall Cooper, Michael Kenahan, and Antony Hirst discuss the critical issue of pricing and the undervaluation of physiotherapy services. They explore the importance of recognising the value of expertise, the need for tiered fee structures, and the impact of financial literacy on career sustainability. The conversation also touches on the future of physiotherapy in light of technological advancements and the necessity of attracting new talent to the profession.

Takeaways

The physiotherapy profession is currently undervalued, affecting sustainability and patient outcomes.

Recognising and asserting the value of physiotherapy services is crucial for the profession's future.

Tiered fee structures can help reflect the varying levels of expertise among practitioners.

Financial literacy among physiotherapists is generally poor, impacting their ability to set appropriate fees.

The relationship between pricing and perceived value is significant in attracting clients.

Technological advancements may change the way physiotherapy services are delivered in the future.

Physiotherapists need to be proactive in discussing their fees and value with patients.

The cost of education is increasing, leading to higher debt for new graduates.

Practices should consider their fee structures to attract and retain talent.

Maintaining a professional image and environment can justify higher fees.

Chapters

00:00 Introduction to the Healthcare Business Thrivecast

01:27 The Price of Expertise in Physiotherapy

05:11 Undervaluing the Profession

10:32 The Need for Tiered Pricing Structures

15:21 The Impact of Time on Fees

20:48 The Future of Physiotherapy and Technology

30:04 Conclusion and Call to Action

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