You will hear conflicting reports about the effectiveness of email programs. The most often is that this is an outdated method, blah, blah, blah. True, email does not have the glamor and excitement some other venues offer but barring that, nothing I am aware of compares to the effectiveness of email. Your email list can easily be said to be your most important asset. I certainly believe that to be true.

Consider, average ROI for email marketing is roughly $38. For every dollar spent. Not too shabby! E-mail has the highest conversion rates at 66% which is more than social media and SEO marketing combined.

This data is from the Digital Marketing Association.

Well, you’ve got the gist of this subject and the accolades continue, but not to be too boring with this podcast let’s move on to:

1.The Problem with Online Marketing

As a small business owner, professional service provider and call yourself an account. However, to thrive and not merely survive you must think of yourself as a marketing first and accounting provider second.

As such, you face two major problems in exploiting the internet to promote your business online:

1. you want to be certain that it is an effective use of your time and will deliver tangible results-you cannot afford to waste your time going up a blind alley with something that doesn’t work. Unfortunately, I can guarantee that 90% of all small businesses are throwing good money after bad. Engaged in the hope this works marketing.

2. assuming you are satisfied that it can indeed bring results, you want to know what strategy works best for a small business like yours.

Tune in for the rest www.kenmillerconsults.com