In this episode, I’m excited to sit down with Garrett Gunderson, a financial expert and Wall Street Journal bestselling author of Killing Sacred Cows. Garrett is a unique voice in finance, blending humor and innovative strategies to help people create lasting wealth. We discuss his producer paradigm, which empowers individuals to create more value and take control of their financial future. Garrett's philosophy challenges conventional wisdom and offers a fresh perspective on building wealth and living a life of abundance.

What You'll Learn:

• The difference between a consumer mindset and a producer mindset and why it matters.


• How to overcome deep-seated financial fears that hold you back from wealth and success.


• The three types of financial lies we tell ourselves and how to break free from them.


• Why financial independence isn’t just about numbers—it’s about mindset and daily choices.


• How to build a life you don’t want to retire from and achieve true financial freedom.


• The importance of finding a co-creator, eliminating escapism, and delegating roles, not tasks, to scale your success.

Resources Mentioned:

• Killing Sacred Cows by Garrett Gunderson


• What Would the Rockefellers Do? by Garrett Gunderson


• Garrett Gunderson's Website


• Connect with Garrett Gunderson on Instagram

Favorite Quotes from the Show:

“Financial freedom is when money is no longer the primary reason or excuse for doing or not doing something. It’s a consideration, just not the consideration.”

“Wealth is a byproduct of a life well lived. It’s not just about accumulating money; it’s about creating value, enjoying life, and making an impact.”

“Ask yourself: What would it take to afford this? How can I be more resourceful? This mindset opens up possibilities, while saying ‘I can’t afford it’ shuts your brain down.”

Stay Connected

I hope you enjoyed this conversation with Garrett Gunderson. For more inspiring interviews and transformative conversations, be sure to subscribe to my podcast and stay connected on social media:

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