The ROI of Story: Why Clients Buy Who You Are, Not Just What You Do
Update: 2025-07-15
Description
In a crowded market, skill isn’t enough. What truly sets you apart is your story — your lived experience, your beliefs, and your truth. In this episode, we unpack why clients don’t just buy your offer… they buy you. You’ll learn:
The neuroscience of why stories build trust
How to craft a story that connects and converts
The S.O.B. Framework to clarify your signature message
Why your identity is your most valuable marketing asset
Whether you're a coach, founder, or creative — this episode will help you turn your story into your strongest business strategy.
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