In this episode of the Autofocus Podcast, we are with Frank Bernthaler, the CEO of the Emirates Motor Company, Mercedes-Benz authorized distributor in Abu Dhabi since 1962.

In this episode, Frank shares his views on a variety of hot topics: the evolution of the industry, long-term partnerships between automakers, the distribution-retail chain, and the dilemma of changing consumer sensibilities. We deep dive into the radical changes within the automotive industry over the past 30 years from the days of billboard marketing to the current 360 experience that consumers have come to expect. Frank's unique perspective comes from working with Mercedes both on the OEM side and the dealer side. 

We touch on car ownership and how EMC is planning on adapting to the changing attitudes towards ownership. Frank also shared his views on CASE and the premise that connectivity is already here and how autonomous and electric vehicles will have a bumpier road to success than most people think.

On the topic of data and connectivity, we discuss the interesting story of two OEMs who are historically competitors, against all odds, are joining forces. Lastly, Frank addresses the need for companies to change their mindsets. Becoming more open to collaboration to ensure their survival. 

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