In this episode of the Autofocus Podcast, we are with Hussein Dajani, General Manager, Digital Transformation and Customer Experience AMI at Nissan.

Hussein has extensive experience from his time in banking to working with Red Bull to launching Virgin and now at Nissan to become a consumer-centric brand.

Bringing a wealth of experience from his experience in a multitude of industries and we touch on how he brings changes to the customer experience that are helping to shape the future of Nissan.

We talk about how the automotive experience is changing, what organizations must do to adapt. Starting with the right digital and physical infrastructure and mapping and connecting all possible customer journeys, Hussein also shared how Nissan and its dealers have been becoming much more customer-centric over the last few years as part of the Nissan Customer Power 2022 initiative.

We go on to utilising innovation to keep consumer's excited, the new customer expectations and what practices (such as bringing a newly bought car to the customer) are simply unacceptable moving forward if you want to win the hearts, minds, and wallets of customers. We take a look at the competition that start-ups are bringing to the industry and the new purchasing and leasing models that are coming into the market and how Nissan plans on adapting this to their customers in the region.

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