DiscoverSaaS Metrics SchoolThe Real Economics of SaaS versus AI Companies
The Real Economics of SaaS versus AI Companies

The Real Economics of SaaS versus AI Companies

Update: 2025-11-21
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Description

In episode #331, Ben breaks down the true financial and economic differences between a SaaS company and an AI company. Inspired by a tweet claiming that “SaaS metrics are broken” and that AI companies generate more absolute profit per customer, Ben puts the theory to the test using real financial modeling.


This episode walks through detailed revenue, gross margin, EBITDA, pricing power, TAM dynamics, and unit economics scenarios to determine whether AI companies actually outperform SaaS businesses.


What This Episode Covers



  • Why investors are questioning traditional SaaS metrics when evaluating AI companies

  • The importance of recurring revenue fundamentals, whether the company is SaaS or AI

  • A side-by-side comparison of a $1M SaaS company versus a $1M AI company

  • Gross margin profiles: 80 percent SaaS vs. 55 percent AI

  • How EBITDA changes when OpEx is held constant

  • The revenue scale required for an AI company to match SaaS gross profit

  • The revenue scale required for an AI company to match SaaS EBITDA

  • Why AI companies need a TAM that is 6x larger

  • How pricing power tied to labor displacement can shift AI unit economics

  • Modeling ARPA increases to see when AI gross profit matches SaaS

  • Why the underlying P&L structure does not change, but the inputs do

  • How founders should think about forecasting and financial strategy when building AI-native products


Why This Matters



  • Founders embedding AI into SaaS products

  • AI-native startups modeling their financial future

  • CFOs and FP&A leaders forecasting revenue, cash, and margins

  • Investors evaluating early-stage AI companies

  • Operators building long-term company valuation strategies


Ben emphasizes that the P&L, revenue streams, cost structure, and core KPI’s still apply. What changes are the inputs—gross margin profile, pricing power, TAM, ACV, and scalability assumptions.


Resources Mentioned


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The Real Economics of SaaS versus AI Companies

The Real Economics of SaaS versus AI Companies

Ben Murray