What does it really take to succeed as a sports agent? Matt Hannaford shares his 25-year journey in this powerful behind-the-scenes episode.

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From rookie to seasoned agent, from massive MLB deals to deeply personal wins—Matt opens up about the life, lessons, and legacy behind building Aligned Sports. Interviewed by his wife and branding expert, Tara Hannaford, this heartfelt conversation reveals the untold stories behind success, burnout, and the nuance of guiding top-tier athletes. If you've ever wondered what it's really like behind the agent desk, this is the episode.

WHAT YOU'LL LEARN IN THIS EPISODE

• How to become a sports agent – the realities beyond TV glamor and hype.
  Why patience outperforms ambition – and how Matt built trust over 10,000 hours.

• Major mistakes families make in youth baseball – and how to avoid them early.
  What success means after 25 years – redefining impact, integrity, and purpose.

• How to thrive through high-stakes pressure – the mindset that sustains long-term careers.

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Matt Hannaford is a 25-year veteran MLB agent and founder of Aligned Sports. He's represented Hall of Famers, negotiated blockbuster contracts, and now shares his wisdom weekly on The Most Valuable Agent.

Tara Hannaford is a seasoned branding strategist, creative executive, and co-founder of multiple CPG brands.

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