The Real Reason Your Law Firm’s SEO Isn’t Working – With Lindsey Busfield
Description
This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.
Guest Website:
https://optimizemyfirm.com
Email: lindsey@optimizemyfirm.com
00:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace
01:45 – From eggs to algorithms: Her path to law firm marketing
04:50 – Why niching down in marketing works
06:30 – The PPC money pit for personal injury lawyers
09:05 – When SEO isn’t right for law firms
11:20 – Building a referral network the right way
13:00 – Avoiding dodgy SEO agencies: red flags & contracts
15:20 – How AI and zero-click searches are reshaping SEO
17:40 – Winning with long-term content strategy
Connect with me on:
#DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy
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United States
