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The Rise of the Tween Shopper

The Rise of the Tween Shopper

Update: 2024-09-043
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Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.




Further Reading:


- Teen Girls Are Spending Big. She Tells Them What to Buy. 


- Why Tweens Are Obsessed With This $110 Sweatsuit 




Further Listening:


- How the Stanley Cup Became the Internet's Favorite Water Bottle 


- Teens Are Falling Victim to AI Fake Nudes 




Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Rise of the Tween Shopper

The Rise of the Tween Shopper

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