The Science Behind Why Before What
Are you ready to have more meaningful and differentiated conversations with your prospects, customers and teams? Join me on this episode of the RedRock Leadership Podcast as I interview Jeff Bloomfield, CEO of Braintrust and the author of NeuroSelling.
Jeff has taken the latest in neuroscience to the next level, and turned it into a communication system that enables leaders, salespeople, marketers and coaches to do just that.
It’s no secret that trust and credibility are two traits customers look for and value the most when it comes to making a purchase decision as well as loyalty. A study conducted by the Corporate Executive Board found that 53% of all buying were dictated by the interactions and conversations buyers had with the field sales organization. It also shows that field interaction had more impact than product (19%), brand loyalty (19%), and price (9%) combined. A similar study conducted by Forrester Research, however, found that most (89%) of all sales calls FAIL to create any commercial impact whatsoever.
This shows that the way your sales people convey or present your company’s story impacts the success of your initiatives, product launches and corporate strategy. The greatest skill that separates the best salespeople from the rest is their ability to create trust and deliver a compelling narrative that drives urgency to change.
Join us as we explore insights-based selling techniques that will help you create trust, differentiation, an urgency to change, and a clear buying vision for your customers and clients.