This week, we're joined by Rob and Silke Martin, owners of Choice Training Club in Mallorca, who share how they made the bold decision to leave CrossFit behind and build a business entirely on their own terms. 

 

Rob and Silke have worked with hundreds of clients while transforming their gym into a self-sustaining, system-driven operation. In this powerful episode, they reveal what it really takes to go from coach to business owner, master retention, and create a brand that stands the test of time.

 

Key highlights of this episode include: 

✅ Why owning your brand unlocks true business freedom.

✅ The mindset shift from passionate coach to strategic owner.

✅ How structured onboarding transformed retention overnight.

✅ Marketing that speaks to clients—not just workouts.

✅ Systems that build accountability and sustainable growth.

 

If you enjoyed this video and want to find out more information, click this link to view our website: https://fitnessmarketing.agency/

 

WE HELP GYM OWNERS, PERSONAL TRAINERS AND COACHES GET MORE LEADS, SIGN NEW MEMBERS AND GROW THEIR BUSINESSES!

Visit our website to learn how we can help you grow your gym business: https://fitnessmarketing.agency/

 

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Ben: https://www.instagram.com/mrbenjamindavis/

Charlie: https://www.instagram.com/charliehorton/

 

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