The Strategy Nobody Talks About That Grows a Realtor's Brand Authentically
Description
Want to stand out as a realtor in a saturated market? In this episode, I sit down with Shaleni, a top-producing real estate agent and content creator, to uncover the mindset, marketing, and social media strategies that helped her rise to Broker of the Month multiple times—and build a brand that buyers, sellers, and referrals trust.
We dive into:
✅ How to build real estate partnerships that scale your business
✅ The content strategy that attracts leads without feeling “salesy”
✅ Why most realtors fail on social media—and how to fix it
✅ What to do in slow seasons to stay top-of-mind and profitable
✅ The power of personal branding, authenticity, and community outreach
✅ Creating email guides, automations & lead magnets that actually convert
✅ How to host meetups for free using local businesses and grow your network
✅ The truth about brokerages, mentorship, and creating your own platform
Whether you're a new realtor, a service-based entrepreneur, or a content creator trying to grow your brand, this episode is packed with high-converting, real-world tactics to help you grow fast—without burning out.
🎯 Keywords: real estate marketing, social media for realtors, realtor content strategy, lead generation, real estate referrals, branding for agents, real estate automation tools, brokerage tips, real estate networking, realtor meetups, female entrepreneurs, We Rise Collective, how to stand out in real estate
📍 Based in the GTA and Milton, Shaleni shares exactly how she built local authority, engaged her audience, and built a referral machine using tools like ManyChat, Canva, Flodesk, and Final Cut Pro.
Follow Shaleni:
https://www.instagram.com/soldbyshaleni/
Follow Yesung:
https://www.instagram.com/yesungc/
🎙️ Hit play if you’re ready to stop chasing leads—and start attracting them.








