The Transformation of Schrock, Diamond, & Kemper with Evan Pitman and Micah Northcutt from MasterBrand
Description
In this episode of The ProSource Podcast, we sit down with Evan Pitman, Director of Brand & Product Direction Leader, and Micah Northcutt, Senior Director of Product & Marketing at MasterBrand.
Together, they dive into the exciting transformation of Schrock, Diamond, and Kemper—three brands undergoing a major evolution. The conversation covers the importance of product simplification, how the lineup is evolving to better serve today’s market, and why designer training plays a crucial role in this shift.
You’ll also get a look at the strategic changes shaping the future for designers and consumers alike, plus a sneak peek into the highly anticipated launch of new products.
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