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Are you lifting for your glutes… or for your grid? 👀

In this episode of Giggles & Glutes, Zoë and Donaé pull back the curtain on the gym girl aesthetic and muscle mommy culture—from matching sets, slick buns and tripods, to the quiet pressure to “look like you lift” before you’ve even picked up a dumbbell.

We chat about:

• How activewear brands (like Gymshark & co.) sold us an identity, not just leggings

• Why the muscle mommy aesthetic can feel empowering and suffocating at the same time

• Tripods in the gym, filming etiquette, and why everyone needs to chill 😅

• The rise of modest activewear, inclusive sizing & more relaxed fits

• Becoming a critical consumer of fitness content (and protecting your mental health)

• Redefining your “why” so you train for you, not for the algorithm

Whether you’re rocking a full matching set, oversized tee and baggy joggers, or your oldest t-shirt—this conversation is about taking your power back in gym culture and making fitness something you do on your own terms.

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👩🏽‍⚖️ Disclaimer:

We always strive to share the most accurate and up-to-date information possible. However, some of the content in this video reflects our own research, experience, and opinions. The views expressed are for educational purposes only and should not be taken as medical advice.

⏰ Timeline:

00:00 Do you dress for the workout… or for the ‘gram?

00:40 Gym girl aesthetic, muscle mommy & welcome to Giggles & Glutes

02:20 The “production” of going to the gym & the unspoken club

04:30 How activewear brands sold us an identity (Gymshark & co.)

07:20 Female-founded brands & why their communities look like them

10:40 The pressure to “look the part” before you even lift

13:30 Rule #1 – Performing for the camera & tripod etiquette

16:50 Community, motivation & when the gym turns into a competition

19:30 Modest activewear, inclusive sizing & clothing that actually works

22:40 Phases of gym style: from tight sets to oversized tees

25:00 Voice-of-reason influencers & redefining your “why”

27:10 Final empowerment message & what real fitness culture could look like

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