Jared here, and I’m going to put it simply: I’ve never heard a coach publicly share the types of stories you’re about to hear in this episode of the podcast.

We continue our deep dive with Tiffany Swoffard, Head Coach of Canisius Women’s Basketball, as she reflects on the most pivotal stretch of her first season. If Part 1 was about laying the foundation, Part 2 is about testing it. This is where the values she preached in preseason collided with real adversity—and the story of how what followed changed the trajectory of the entire year.

Follow Coach Swoffard and her staff through a 3 game losing streak that put their backs against the ropes and their postseason hopes on the line. Learn about the breaking point that the team experienced, and how the staff responded. And prepare to be amazed by the sacrifice of one senior leader that propelled the team forward down the stretch.

We explore how true accountability—naming your role in a loss, then owning your words and actions—can actually build trust when it's delivered with care and consistency. This wasn’t just about strategy—it was about clarity, communication, and the daily work of culture.

In the second half of the episode, the entire Canisius coaching staff jumps on. They share the inside story of the staff’s own growth through the season, what they look for in recruits now, and how the experience shaped their standard going forward.

This isn’t a recap of games—it’s a case study in leadership, player development, and the real work behind building a Division I program. For players, parents, and coaches looking to understand how college basketball really works when no one’s watching—this is a must-listen.

______

Download the NTRP x Athlete Narrative Recruiter App:
https://signup.athletenarrative.com/ntrp2?am_id=ntrp

To obtain more information about my coaching services or to check out the book, visit www.nailtherecruitingprocess.com

Have a question that you’d like answered by me or a guest?  Have an idea for an episode topic? Have no suggestions but just want to say hello? Email me at RecruitingGEAR@gmail.com 

Follow me on social media!

Instagram - @NailTheRecruitingProcess
TikTok - @JaredTheCoach