This episode is a break from the usual dirt-business guest… and that’s the point. The Unhinged Rancher runs a ranch with 1,100–1,200 cows and somehow turned yelling at cows, turtles, and skid-steer projects into a real income stream. The best part: he lays out simple content rules that contractors can copy—how to hook people fast, deal with hate comments, and pivot platforms when the algorithm changes.

Takeaways:

✅ Humor is a tool, not a gimmick: he uses it to keep people watching, then keeps them with consistency and real-life work.

✅ Balance is a battle: ranch work doesn’t pause for “content day,” so he built a system to film while working—not instead of working.

✅ Monetization isn’t magic: the money came after attention—merch, platform payouts, partnerships—built off repeatable posting habits.

✅ Your circle matters: he’s intentional about being around people who are doing more, thinking bigger, and pushing forward.
✅ Ignore the comment section when a video pops: bigger reach brings more random hate—don’t let people who don’t pay your bills steer the wheel.

Why it Matters:If you’re an operator or contractor trying to get leads, hires, or attention online, Kyle’s approach shows how to turn everyday work into content that actually moves the needle.

Links:

➡️ Subscribe to The Unhinged Rancher’s YouTube channel: https://www.youtube.com/@TheUnhingedRancher

➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com

⁠➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/