When should we use AI and when shouldn't we?

That's a question that comes up often when I consult with media companies and PR firms on integrating AI into their editorial teams. You have to balance a number of factors — chief among them goals, ethics, and cost. You also need to consider the long-term picture and what it looks like when AI begins to take on tasks that were previously human-driven.

It's a tough thing to get right for an individual or a company, let alone all of society. What would help is a framework for how people can approach AI, a guide to where it can make the most difference, with careful weighing of the benefits and the risks of using such a powerful technology.

Journalist Jeremy Kahn has just what you're looking for. His book, Mastering AI, explores many facets of how AI is changing our world, from healthcare to the military to, yes, the media. Jeremy has covered AI extensively, most recently serving as the AI Editor at Fortune. He's also the latest guest on The Media Copilot podcast.

Jeremy and I had a wide-ranging conversation about AI, exploring some big-picture factors that I don't often get to sink my teeth into. We talked about copyright, bias, journalist copilots, and what the future of media looks like in a world where chatbots summarize everything. He also has a really good sense of what disciplined use of AI looks like, something I think journalists can really benefit from. 

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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