The Wild World of Marketing to Parents with Jenna Paquin
Update: 2023-02-20
Description
Jenna has spent the better part of the last decade working in FMCG marketing with some of the country's most well-known brands including Lysol, Coca-Cola, Honest Tea & Resolve. She is currently the category manager for the Airwick Equity team at Reckitt Benckiser. In this episode, Jenna talks about how some of the brands she leads think about advertising to parents including the value of using simplicity to craft marketing messages while prioritizing the link to emotional benefits by being a purpose-led brand.
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