DiscoverFamily FirstThe Wild World of Marketing to Parents with Lesa Ukman
The Wild World of Marketing to Parents with Lesa Ukman

The Wild World of Marketing to Parents with Lesa Ukman

Update: 2023-01-31
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Lesa Ukman is widely regarded as the Godmother of Sponsorship. In this episode, Lesa shares her work as a pioneer in measuring the fair market value of sports, arts, entertainment and nonprofit sponsorships. Lesa offers several illustrative examples of best in class sponsorships and highlights why primary research should be the starting point. 

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Family First Trailer

Family First Trailer

2023-01-0302:05

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The Wild World of Marketing to Parents with Lesa Ukman

The Wild World of Marketing to Parents with Lesa Ukman

Mark Giovino